Posted in Advertorial Feature

Improve Indoor Air Quality with Duct Cleaning and Air Purifiers from BreathEasy

After spending more than 30 years in the heating and cooling industry and running his own business where he installed and maintained HVAC equipment as well as provided repairs, in October 2024, James Heller applied his expertise to his current business BreathEasy. With a focus on improving indoor air quality, the company provides services such as air duct and dryer vent cleaning, and installing products that help improve air quality while also extending the life of HVAC equipment. 

BreathEasy can install whole home air purifiers such as the REME HALO®, which is an indoor air purifier that’s easily installed in existing air conditioning system ductwork, as well as a variety of purifiers by AprilAire. Other products BreathEasy provides include whole home humidifiers and dehumidifiers, ventilators that bring fresh air into your home without losing heating or cooling, as well as programmable thermostats. 

When he sold his original HVAC business, James took an office position at an HVAC equipment supply house. At that time, he didn’t intend to start another business from the ground up and thought thought he’d work in the supply house until he retired. However, working inside the office building began triggering an existing health issue and started making him ill. That experience led him to jump back into entrepreneurship, involving two of his three grown sons in the business and to think about what the business would mean for the future of his family. 

“I started BreathEasy to leave a legacy for my kids and family,” James shares. 

Healthy air is a necessity

Because we often can’t see the things that are polluting the air inside our homes or businesses with the naked eye, we may assume that all indoor air is equally clean. That’s not the case, and for people with certain health conditions like asthma, allergies, and other health and respiratory issues, the quality of indoor air can have a direct impact on their overall health and the quality of their daily life.

Since James experienced this first hand working at the supply house, that situation reinforced why the air quality in homes and businesses is so important. Starting BreathEasy was a happy side effect of an unfortunate circumstance, but it also underscored statistics that James was already familiar with due to his years in the industry.

“Inside air can be five to 10 times more contaminated than the air outdoors, even on a high allergy day, because that contaminated air is built up and keeps circulating through the home,” he explains.

That’s why the products and services provided by BreathEasy are something that should be installed in nearly every home or business. Over time dust, allergens, mold, pet dander, and other air contaminants can build up and get trapped in the air ducts. Not only are tiny particles forced out every time air comes through the ducts, you and everyone in your home or business is breathing those items in.

The inside of air ducts that are filled with dust, pet dander, and other things that pollute indoor air. Photo credit: James Heller with BreathEasy.

The BreathEasy process

If it’s been a while since the air ducts have been cleaned at your home or office, it may be time to call BreathEasy to come out and check them. When James or one of his sons arrives on site, they’ll use a small camera attached to the end of a flexible rod that’s about six feet long to probe inside the ducts. The camera can take pictures as well as video, and allows a potential client to see the full extent of the buildup.

And, there are times when the service isn’t needed, such was the case when on a recent house call where the client had just purchased the home. The camera revealed that the ductwork in the home didn’t have buildup and had likely been recently cleaned. 

When it is determined that the ducts need to be cleaned, the pros at BreathEasy have two options to remove the debris. They can use a piece of equipment called The Maintainer, which has a Hepa filter and a dual motor that provides double filtration. For jobs with significant buildup and debris in the ductwork, The Extractor is used. This much larger piece of equipment also has a Hepa filter and dual motor, but it provides triple filter capture. 

Depending on the situation, once the ductwork has been cleaned, a BreathEasy tech may recommend other products, such as a whole home air purifier, humidifier, or dehumidifier, to ensure the air quality remains high inside your house. Customers may find peace of mind knowing that the products that are suggested by James aren’t a random selling technique, but come from a knowledgeable expert that has first-hand experience with everything he suggests. 

Air ducts can contain dirt, dust, and random debris, as seen in this short video clip. Video credit: James Heller with BreathEasy.

“I don’t suggest products I don’t use, and I use all of them,” he shares.

In the late spring 2025 James inspected the ductwork in my home and found significant buildup. Those findings weren’t a surprise since we’d just purchased the home and it’s nearly 100 years old. Due to the age of the home and buildup, the job required using The Extractor to properly clean the ductwork. After cleaning the ducts, BreathEasy also installed a REME HALO® UV air purifier to work in conjunction with our existing HVAC system.  

The team at BreathEasy can also install air filters to provide cleaner air, whole house dehumidifiers to eliminate moisture in places like damp basements, or a whole house humidifier, which is a good option if you notice there’s a lot of static electricity buildup during winter when the heat is on. 

BreathEasy provides services to homes and businesses in St. Louis, St. Charles, Franklin, and Jefferson Counties. If you’re interested in learning more, contact BreathEasy at 636-875-6767, reach out by email, or visit the company’s website.

Posted in Advertorial Feature

Demystifying Health Insurance at Every Stage of Life — A Look Inside STL Medicare Benefits

Although Medicare is part of the business name, it doesn’t tell the whole story of what STL Medicare Benefits does, since the business offers health insurance for people of all ages, income levels, and employment status. Owner and founder Jason Muehlheausler and his team make the entire process of finding and attaining the right coverage as seamless as possible — from expert plan recommendations provided by licensed advisors to online enrollment and the ability to shop from a variety of carriers for the most cost-effective option. 

Because there’s a variety of insurance offerings, the company operates under two names depending on the product: STL Medicare Benefits for Medicare, and the Muehl Group for Affordable Care Act (ACA) plans and group health assistance.

STL Medicare Benefits can help clients with private-carrier plans that work alongside or in place of Medicare Advantage (Part C), Medicare Supplement (Medigap), and Part D prescription drug plans for people 65 and over. Under the Muehl Group, the company can help clients find ACA plans that are available to people under age 65, and individual life insurance policies. In addition to the individual plans, Jason and his team also offer small and large group healthcare plans as well as ancillary products such as life, dental, and vision for employers looking to provide a comprehensive benefit package for their employees. 

The ‘why’ behind the company

Jason has been in the health insurance industry for eight years and helping clients find the right coverage is just one of the things that drives him. He points to one story in particular that has stayed with him for years and says this one experience sums up why he does this work.

“Early in my career, I sold an Institutional Special Needs Plan (I-SNP) with UnitedHealthcare, designed for residents of long-term care communities,” Jason recalls.

On the last day of the month, Jason visited an assisted living community and enrolled a gentleman resident in the UHC I-SNP Plan. A key advantage of the plan was that medical costs were covered at 100% for residents who had both Medicare and Medicaid. The plan also placed a full-time nurse practitioner in the community to make rounds every single day, whereas residents without an I-SNP plan might typically see a staff physician once a month.

“He decided to enroll, and his coverage went active on the first of the following month. That same day, he fell, hit his head, and was rushed to the hospital with a brain bleed. Once it stabilized, he was sent back to the community,” Jason shares.

This incident happened during COVID, when many facilities were understaffed and relied on travel nurses. The day after his accident, the staff making rounds assumed he was sleeping and left him be. Thankfully the nurse practitioner from his plan went in and did a sternum rub to check whether he was actually asleep or unresponsive. The gentleman was unresponsive and still bleeding. Enrolling in the I-SNP plan and having access to that nurse practitioner saved his life.

“That’s why I do this. Health insurance decisions can be life-or-death, and the wrong coverage can wipe out everything a family has built,” he says.

Elderly man and woman looking at a laptop
STL Medicare Benefits can help provide answers about Medicare coverage for people age 65 or anyone who will soon turn 65. Photo credit: Stock image via Unsplash.

Providing expertise and clarity

“I love demystifying something that scares people, making sure they understand exactly what they’re getting, and helping them make the right call for themselves and the people they love,” Jason shares.

A common misconception with health insurance is that once you’re covered, you’re always covered, but that isn’t always the case. Because the industry changes annually, particularly Medicare since carriers can change offerings and policies without disclosing the exact changes to the policy holders, unfortunately an insured person won’t realize that their plan has changed or that something previously covered by their plan is no longer covered until they’re at a doctor visit. 

“Many times Medicare providers will send out information about changes that could be coming to the policy, but the specific policy changes aren’t noted in those mailings,” Jason explains.  

With the possibility of changes and information coming from providers that isn’t always explained, it’s more important than ever for consumers to be proactive, rather than reactive. One of the best ways to be proactive is to ensure you’re working with a knowledgeable insurance agent that will go over any potential policy issues or changes before they go into effect. 

“The changes can also occur if you’re under 65 and on an ACA plan, even if you haven’t made changes yourself and haven’t changed your carrier,” he says. 

It’s important for people to make time to speak with an agent during their policy’s Annual Enrollment Period (AEP) which typically happens each fall, or when they’ve experienced a qualifying life change. But even if you’re already insured, you can always reach out to the helpful staff at STL Medicare Benefits to make sure you’re getting the most cost-effective coverage for your needs.

A leading advantage

Being a part of a shifting industry can be a challenge for insurance agents as well, but one way Jason stays at the forefront in a changing industry is by maintaining good relationships with carriers. Forming these partnerships means he’s able to receive insights about shifts coming to the industry early on.  

Additionally, Jason maintains his leading position through continuing education by attending the required trainings and license renewals needed for the industry, as well as by meeting with other agents in the industry to stay up to date on industry trends and more.

Jason has around 20 independent insurance agents who work under the umbrella of the Muehl Group, which is a way for the agents to have their own business. The Muehl Group is always on the lookout for self-starters who are ready to be their own boss and make an impact in the insurance industry. 

Close up photo of pregnant woman placing hands around her belly
Let an expert advisor with STL Medicare Benefits find the best coverage for your family. Photo credit: Stock image via Unsplash.

Although plenty of people have the desire to work for themselves, not everyone has the drive to succeed, or the disposition to not only work with clients, but to exceed expectations in a service-based industry. With nearly a decade in the industry, Jason has the experience to help people based on their unique circumstances and needs, in a variety of geographic locations. He is licensed in multiple states, including Missouri, Illinois, and Kentucky, as well as in other parts of the country.

If you or someone you know wants to explore healthcare insurance options, or has questions about Medicare or ACA plans, reach out to STL Medicare Benefits for a free consultation at 314-673-1469, follow the company on Facebook, or visit the website to learn more.

Posted in Advertorial Feature

Do You Struggle with Vertigo or Dizziness? Gateway Upper Cervical Institute in Pacific Can Help

With the goal of helping people in Pacific and beyond get the proper upper cervical care, Gateway Upper Cervical Institute led by Dr. Max Orris focuses on providing care in several practice areas, including treating vertigo and dizziness.

While many people may be familiar with the sensation of vertigo or dizziness, it’s a condition that can cause major disruptions to daily life since it can impact a person’s ability to drive, and how they see and sense the world around them. Although the experience of vertigo and dizziness may be used interchangeably, they typically have different causes and varying symptoms. 

A person with vertigo often feels like the room is spinning and this condition has different causes, terminology, and diagnoses associated with it, while dizziness tends to be more of a balance issue and is best described as feeling as if you’re on a boat. Vertigo can also impact a person’s vision causing blurry sight or seeing double. Other visual impairments associated with vertigo can include feeling like objects are bouncing, having sensitivity to light, having problems with spatial orientation, and difficulty focusing on an object. 

While anyone can have vertigo or dizziness, Dr. Max shares that women experience the issue more than men. Photo credit: Gateway Upper Cervical Institute.

Since vertigo can affect vision and dizziness impacts balance, a common focus area for both health practitioners and people experiencing vertigo and dizziness is to first rule out that the problem isn’t being caused by an inner ear or vision issue. Since there are three main areas of the body that create a vertigo or dizziness response, the ears and eyes are often the areas people tend to have checked out as possible causes first. 

“People find our office most often after they’ve seen their primary doctor, they’ve been to physical therapy, they’ve been to an ENT, or have tried different treatments without results or they’ve not gotten answers,” Dr. Max explains.

Because about 70% of the input into the vestibular nuclei, which is the area of the brain that integrates from the eyes, ears and neck, comes from the muscles in your upper neck, upper cervical care practitioners can often get results where traditional medicine hasn’t produced an outcome. Since these muscles have such a high sensory input into the brain, when there’s a misalignment in the upper neck muscles, the body can receive incorrect information causing a person to experience a sensation like they’re on a boat or the room is spinning.

Common types of vertigo

While more traditional medical treatments from primary doctors and ENTs along with certain therapeutic methods performed by PTs have their place when treating vertigo or dizziness, often they’re meant for specific conditions, and vertigo can take on a few different forms. 

For instance, Benign Paroxysmal Positional Vertigo (BPPV) is a positional form of vertigo meaning that a person will feel a sudden spinning sensation with certain head movements, such as after rolling over in bed. 

Another type of vertigo is caused by a Vestibular Migraine which is dizziness or motion sensitivity that can be accompanied by a headache, but not always. Sometimes dizziness can stem from experiencing head or neck trauma, such as after a concussion, and in the case of Cervicogenic Dizziness, a person may experience an unsteady, floating, or off-balance sensation that is linked to neck tension or posture.

Dr. Max shares that when clients come to the Institute for treatment of dizziness and vertigo, they’ll often see results within the first few visits since he utilizes various tools and equipment not used elsewhere in the region, like a specialized chiropractic instrument called a stylus that uses high-frequency sound wave technology. 

By utilizing sound wave technology through the stylus tool pictured here, Dr. Max can achieve a high success rate for patients struggling with vertigo and dizziness. Photo credit: Gateway Upper Cervical Institute.

“We have around an 85% success rate,” he shares. 

Another the reason for the high success rate is due to a screening tool that dials into what is causing the symptoms. There’s a short quiz available on the Institute’s website that potential patients can take prior to visiting the office. After filling it out, the office will reach out and set up a time to be seen. Or, if the in-office screening results indicate that a different form of treatment is better for an individual’s conditions, the Institute has a number of referral partners that they can refer a patient to, and those referral partners also have high success rates treating vertigo and dizziness. 

If you or someone you know experiences vertigo or dizziness, take Gateway Upper Cervical Institute’s online quiz. Or contact the business by phone at 636-271-2960, or visit Gateway Upper Cervical Institute online to find out more. Gateway Upper Cervical Institute is located at 409 West Osage in Pacific.

Posted in Advertorial Feature

Professional Development and Networking Group in Pacific Helps its Partners Build Knowledge, Business Connections

There’s a new networking group made up of a diverse set of entrepreneurs that’s challenging the way traditional networking meetings operate. That group is called Businesses 4 Businesses, and its weekly meetings bring together business owners and professionals who are focused on building knowledge, making connections, and exchanging resources. Facilitated by Sam Hyndrich, Pacific resident and accountability coach behind the business Your Accountability Bestie, the group is bringing a fresh perspective on networking to the Franklin County area. 

Building a unique networking experience, while providing members with value, professional development, and business growth is what’s behind the Businesses 4 Businesses philosophy. The group is not affiliated with any larger networking organizations or specific industries, and has a membership that includes professionals you might expect to see at a more traditional networking group, like contractors, realtors, and insurance agents, as well as people with creative businesses, those in hospitality, and the medical field. There’s also diversity of experience, with members who are just beginning to build their business as well as those who are much further along in their entrepreneurial journey.

“There’s lots of networking opportunities in the area, but it feels like you’re attending the same meeting over and over,” Sam says.

Striving to create an atmosphere that doesn’t feel like members are attending the same meeting each week, the meetings follow a rotating schedule – speed networking one week, a member or visitor presenting a problem for the “hot seat” the next, a presentation that teaches a specific business-related skill the following week, and a presentation from a member on their business the last week of each month. 

Dr. Max Orris giving a professional development presentation on marketing. Photo via Businesses 4 Businesses on Facebook.

Yet, networking is a core part of what they do, and the group, often referred to as B4B by its members, has been implemented with an accountability piece built in, and members set individual goals, plus an action plan to meet them. 

“It has helped me get honest perspectives from other entrepreneurs. I am more persistent now because I listened to advice that was given and it has paid dividends. I have already surpassed an annual goal thanks to the accountability [and support],” one member shares. 

There are opportunities to collaborate with other professionals in the group through informal open networking before and after the meetings, as well as discussions during the meetings. There’s also an educational component built into B4B.

Learning new things and challenging beliefs 

Being a business owner means finding solutions and that’s best done through an expanded knowledge base. Although the internet has plenty of information, it can present content that confirms your doubts and biases, or that isn’t always applicable. At least once a month a member will present on a topic like marketing or using AI. Learning during these presentations is two fold: members can see how to integrate the information into their own businesses and ask the presenter questions about their process for an even deeper dive.

Challenging existing beliefs can be one of the best ways to grow as an individual and as a professional, and a core part of attending B4B meetings centers around challenging beliefs. 

“B4B has helped me gain new insights on my business that I wouldn’t have seen within the echo chamber of my own company. I’ve gained new knowledge and ideas that I don’t think I would have without it,” explains member Tyler Catt, who owns Sip on Main.

One way this is achieved is through the opportunity for members and visitors alike to spend time in the hot seat. While the name might sound a little intimidating, the hot seat offers a chance to present a current business struggle, while every person in the room has the opportunity to offer possible solutions. Through this collective effort, the person in the hot seat leaves with new insights, fresh perspectives, and a viable path to solve their problem. 

Dr. Justin Mann, a visitor at a recent B4B meeting, jumped into the hot seat for advice on a business problem. Photo credit: Amanda Bretz_The Socialite.

But members and visitors alike can gain insights without spending time in the hot seat, since the structure of the meetings naturally leads to organic conversations. As member Alex Edwards, who is in the insurance industry shares, “When I go in and vent about the challenges of my business, I get immediate solutions on how to fix the problems.”

Speed networking

On the first Wednesday of each month the group has a speed networking session. The six minute mini networking sessions work similar to a speed dating event. People sit across from each other and each person has three minutes to speak, but rather than everyone in attendance giving their business’s “elevator pitch” over and over, attendees draw questions from a jar to help guide the conversation. The questions are thought-provoking and scenario based, with topics such as sharing a recent business struggle and how they dealt with it. 

While three minutes may not seem like a long time to talk to someone, connections are made as members and visitors alike share their experiences, with the questions presenting a chance for business owners to share what has helped them in their entrepreneurial journey. 

The monthly speed networking meetings offer a chance for visitors and members to connect one-on-one. Photo via Businesses 4 Businesses on Facebook.

Visitors are encouraged to attend any meeting, but the speed networking events offer the opportunity for visitors to present their business to members and other visitors in a one-on-one experience. No matter when a visitor attends, they’re always met with enthusiasm and a group who wants to help. 

“You can expect to be welcomed and to walk into a room full of people that want to know about you and how we can help you,” Sam says.

Giving back

Although the room is full of busy entrepreneurs juggling their businesses, family life, and other commitments, during any given meeting you can expect to hear about upcoming community fundraisers or other philanthropic opportunities.  

“A lot of our members are on boards and lead foundations, and they’re allowed to talk about those things in our meetings because other people in the group like giving back individually and we give back as a group,” Sam describes.

During the holidays the group will use some of its leftover funds provided by membership dues to support community causes like Angel Tree donations and adopting a family in need in the community. 

If you’re interested in attending a meeting or you would like to know more about Businesses for Businesses, you can find out more on Facebook, or call/text 636-306-5636. The group meets each Wednesday from 11:30 a.m. – 1 p.m. at 228 E. Union St. in Pacific. Visitors are always welcome, but are encouraged to DM on Facebook or reach out by phone to ensure there’s an accurate head count for the meeting’s lunch order.