Holly (Nelson) Cook is the owner of 5Ever Permanent Jewelry, located inside the Washington Community Arts Studio, at 307 Elm Street in Washington. Holly started 5Ever about three years ago as a pop-up style business, appearing at markets and other events around St. Louis.
When she relocated from Salt Lake City to the Washington area in 2022 she noticed that there weren’t a lot of businesses offering permanent jewelry in Franklin County at that time.

“When I first started there weren’t that many people doing permanent jewelry here, because it hadn’t really hit yet,” she recalls.
Although the concept and term “permanent jewelry” may seem to be something that just started showing up in social media feeds, boutiques, and pop-up events over the past couple of years, having a custom piece of jewelry isn’t necessarily a new concept.

Unlike a traditional bracelet that has a clasp, a permanent bracelet is seamless, and fitted to the wearer. And since the bracelets, or anklets, are sized at a custom length for each individual, permanent jewelry is a great option for anyone with a smaller or larger wrist or ankle.
“There can be a lot of misconceptions about what permanent jewelry is,” Holly explains. A couple things she’s encountered when people hear the phrase permanent jewelry, is assuming the piece is something that can’t ever be taken off, and permanent jewelry can be removed.
“I prefer to call it custom fit instead of permanent,” she shares.
Another custom aspect is selecting the style. In her studio, Holly has a wide variety to choose from – customers can decide on the type of link they want, with selections ranging from dainty to bold links and even chains in unique shapes, such as hearts. The metal styles are available in either sterling silver or gold filled.

Once a style is picked out, the process of getting custom fitted and making your piece of jewelry is pretty straightforward. Holly made my custom sterling silver heart link bracelet in a matter of minutes while I was interviewing her for this article 🙂
“The hearts are really popular,” Holly says about the style I chose.
Because the goal is make the pieces look seamless, the two pieces of chain are hooked together with a small circular piece, called a jump ring, that’s closed using pliers and is then welded to keep the piece in place and secure.

Although getting bracelets or anklets are popular, especially since friends, family members, or even couples can get custom made matching bracelets, there’s also a charm bar with a variety of fun and unique styles.
The charm necklaces have a clasp, so they can be put on and taken off as often as you wish.
Interested in gifting that special someone a piece of custom jewelry or adding to your bracelet stack? Connect with 5Ever Permanent Jewelry and Charm Bar on Facebook, Instagram, or by phone at 636-283-0056 to make an appointment.

